Going BIG isn't a catchphrase at IronPlanet; it's a worldview. We love the all-out effort, the commitment, and in some cases, the lunacy that going big embraces. It takes a special kind of mindset to build a tunnel through the Rocky Mountains or complete an Ironman or Ironwoman triathlon (which is not related to IronPlanet but we so wish it were.)
We take our cues from the guys in this video who put it all on the line. Going big ain't always the easy way, but it's the best way. Have a great weekend and we hope your football team wins!