IronPlanet Blog

IronPlanet® Launches New allEquip® Fixed and Negotiated Price Format Compliments Online and Onsite Auctions

Posted by IronPlanet on Nov 15, 2016 6:00:00 AM

Introduction of New allEquip with Make Offer Feature
Gives Sellers a Key Disposition Choice when Fixed and Negotiated Pricing is Preferred

IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today unveiled the new allEquip® fixed and negotiated pricing format with Make Offer functionality. Adding to its worldwide technology-driven online and onsite auction formats, with the new allEquip, IronPlanet now offers sellers the industry’s most robust suite of disposition options, including a fixed and negotiated pricing format that enables them to set expected returns.



“With the new allEquip, sellers who may have waited to market their equipment through online and onsite auctions now have a clear option to set their own prices, as well as the flexibility to see what offers might come,” said Matt Ackley, IronPlanet Chief Marketing Officer. “Additionally, IronPlanet enables parallel listing so that sellers can market on their own website and on IronPlanet, reaching a seller’s local audience as well as our 1.5 million registered users. For buyers, the new allEquip is a great set and negotiated pricing format option to auction bidding, which also enables us to bring more quality equipment to market, faster.”


IronPlanet’s new allEquip enables Sellers to:


  • Control revenue and increase the speed of cash recovery
  • Take advantage of Make Offer functionality to provide maximum flexibility for the disposal of equipment
  • Fully configure price, offer thresholds and duration
  • Offer listings in parallel on their own website or other channels simultaneously
  • Control the negotiation process to limit communication burdens
  • Get full access to offer data to better understand marketplace dynamics
  • Market to IronPlanet’s 1.5 million registered users worldwide
  • Rely on the full support of IronPlanet’s inside sales team


IronPlanet’s new allEquip enables Buyers to:


  • Access an even larger and constantly changing selection of quality equipment
  • Shop a fixed and negotiated pricing format that takes variability and pricing risk out of the purchase process
  • Bid confidently with IronPlanet’s IronClad Assurance® equipment condition certification and full inspection reports, unique to IronPlanet.


IronPlanet’s new allEquip with Make Offer functionality is now available in the IronPlanet, GovPlanet and TruckPlanet marketplaces, along with its traditional online and onsite auctions.


More information on IronPlanet’s new allEquip can be found at


SAVE THE DATE: Now is the time to start planning for our largest Unreserved Public Auction event yet, when IronPlanet returns to Kissimmee, FL, February 13-17, 2017. Hosted by Ring Power, this five-day extravaganza will include feature sellers Altorfer Inc., Blanchard Machinery, Carolina CAT, Cleveland Brothers, Fabick Cat, Foley, Inc., Louisiana Cat, Mustang Cat, Pipeline Machinery, Puckett Machinery, Ransome Cat, Riggs CAT, Ring Power Corporation, Thompson Machinery, Yancey Bros. Co., Ziegler CAT and many more. For more information about IronPlanet’s 2017 Florida Unreserved Public Auction, please visit


About IronPlanet
IronPlanet is a leading online marketplace for selling and buying used equipment and other durable assets and an innovative participant in the multi-billion dollar used equipment market. Founded in 1999 to transform the global used equipment market, IronPlanet has built a database of more than 1.5 million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® equipment condition certification and family of brands, including IronPlanet®, GovPlanet®, TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment AuctioneersSM, allEquip® and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For more information, visit


Topics: Press Releases, Heavy Equipment

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