Susan Stillings, chief marketing officer, IronPlanet, shares her insights on maximizing the online marketplace when buying and selling heavy equipment in the latest issue of Construction Business Owner.
3 steps to make the most of your reach when buying or selling equipment
Online marketplaces are changing the way fleet operators and asset managers do business globally. Used heavy equipment auctions, both online and on-site, are much more than just equipment disposition or purchase. Rather, the right mix of online marketplaces and asset management tools are making buying and selling used equipment a much easier and more efficient experience. Read article
