IronPlanet unveils cloud-based sales platform

 IronPlanet has introduced Marketplace Direct, a new platform that offers advanced, self-listing functionality for larger-scale equipment sellers. Unique to the industry, IronPlanet says Marketplace Direct provides an innovative listing and reporting solution that enables sellers to better manage their assets and directly control their listing management process.

 With Marketplace Direct, sellers have an enhanced cloud-based platform to increase sell-thru of inventory, improve price performance and reach the most buyers through the channels of their choice, the company says.

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