IronPlanet will host its first major sale of 2013 at its Western Auction Premiere on January 30 and 31. This online auction features thousands of items, ranging from track excavators and crawler tractors to forklifts and dump trucks. Not only does this sale precede the major traditional auctions that will occur this year, but the fact that it takes place entirely online offers advantages as well.
Highlights
Since IronPlanet's sales take place entirely online, buyers have better chances of finding the equipment they need. They don't have to travel around the country in search of the right motor grader or compact track loader, since listings from around the U.S. are available. While this does mean the buyer cannot inspect equipment themselves, most listings include thorough inspection reports that detail various aspects of the machinery. This includes everything from paint chips and dents to worn or non-functioning parts.
Buy with confidence
Thanks to IronClad Assurance ,buyers can bid with confidence knowing that what they see in the inspection report is what they will get if they win the item. When bidders see IronPlanet's stamp of approval next to a listing, they will know the equipment has been assessed by an inspector. This also ensures the information in the inspection report provides an accurate and up-to-date representation of the goods, so bidders can feel just as confident shopping online for used equipment as they would attending a traditional auction.
Other benefits
Buyers can choose to bid on equipment based on the location, which can help cut down on the cost of transportation. Sellers also don't have to worry about relocating their goods to an auction site. The items stay where they are until they are sold and removed by the buyer.
Although the auction officially launches the last two days of January, buyers have the option to place bids ahead of time. Priority bids allow buyers to enter their maximum offer before the auction even begins. Then, IronPlanet automatically keeps them in the lead by the predetermined bidding increment until they are outbid. If another buyer bids the same amount as the priority bidder's maximum, the latter user will be kept in the lead.
