IronPlanet, the online marketplace for used heavy equipment, has introduced IronPlanet LiveStream, the next generation in online bidding for live on-site auctions. IronPlanet LiveStream builds on IronPlanet’s online technology with new live on-site auction features for buyers who need to stay in the field, on the job, or who prefer the convenience of buying online, the company explained.

“IronPlanet LiveStream is as close to being in the room with an auctioneer as an experienced buyer could want,” said IronPlanet chief marketing officer, Matt Ackley. “We’ve taken that live on-site knowledge and used our online marketplace expertise to provide a best-in-class experience that our 1.5 million registered users can tap into for any live on-site sale. What’s important is that we’ve integrated our industry leading online bidding process, PriorityBidding, into the ring at a live sale.”

Read full story HERE