IRONPLANET USES MACHINE LEARNING FOR SALES OPTIMIZATION
IronPlanet, a leading online marketplace for selling and buying used equipment and other durable assets, is using machine learning and rich data in order to optimize used heavy equipment sales for their clients.
“in the context of IronPlanet, machine learning is about creating artificial intelligence in a market-place business,” says Ken Calhoon, Vice President, Data Analytics and Machine Learning, IronPlanet. Calhoon was hired into this position in January of this year; he is responsible for increasing the company’s analytics and artificial intelligence efforts, further expanding its advanced, data-driven technology platform.
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