IronPlanet Enhances e-Commerce Offerings with Latest allEquip Format

In response to growing demand, IronPlanet has launched an enhanced version of its allEquip fixed and negotiated pricing format, which includes the ability to run multi-unit listings and allows the company to increase sales volumes across a wider range of equipment categories, including parts and attachments.

IronPlanet has also integrated the new allEquip format with “Google Shopping,” providing additional exposure for listed items. Google shopping is a rapidly growing Google advertising product that supports fixed price items. The integration allows Google to select items from the allEquip product feed to showcase to its search users. 

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