IronPlanet to Leverage Innovative Technologies and Real-time Mobile Capabilities for On-site Events

IronPlanet, a leading online marketplace for selling and buying used equipment and other durable assets, today announced details and new technology innovations for its upcoming Florida Cat Auction Services Unreserved Public Auction. Following the record-breaking success of its 2016 Florida sale, this year's event will be held over five days in order to meet the needs of the dozens of featured Caterpillar dealers, leading OEMs, dealers, construction companies, rental companies, financial institutions, and other large fleet owners that have consigned equipment. Building on triple-digit 2016 new user growth of 125%, pre-registrations to the Florida event are already up over 500%, giving our sellers unparalleled access to both a local and global buyer base.

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