IronPlanet’s annual Florida Cat Auction to use new technology for mobile, online users
Chris Hill
IronPlanet’s 2017 Florida Cat Auction Services Unreserved Public Auction, set for Feb. 13-17, will feature its new LiveStream platform, as well as EventHero’s event management and vendor CRM services to facilitate online and mobile access and transactions.
St. Augustine, Florida-based Caterpillar dealer Ring Power Corporation is hosting the auction that will feature “late-model, low-hour equipment” from OEMs including Caterpillar, Volvo, John Deere, Komatsu, JLG and Genie. IronPlanet says pre-registration for the event has increased by 500 percent compared to last year.
“With strong online pre-registration and advanced marketing to our 1.6M global buyers, we have already seen interest exceed last year’s sale,” says IronPlant Chairman and CEO Gregory J. Owens. “Our strong buyer growth has been driven by investment in new marketing channels – especially mobile. We know the use of mobile devices is changing the game. This year, we will be leveraging mobile in new ways, both online and on-site, to drive increased interest and engagement in the sale.”
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