This summer, Kubota is previewing their brand new M8 heavy tractor series, the company’s largest ever. Set to launch in spring 2020, Kubota President and CEO Harry Yoshida stated that the M8 Series will help to “establish [Kubota’s] presence in the segment” and position the company to “steadily grow [its] share” in the future.
This announcement follows initiatives from earlier in the year, when Kubota launched a partnership with Buhler Industries Inc. centered on penetrating the North American large tractor sector. The two companies joined forces in hopes of bringing exciting new offerings to the U.S. and Canada through “improving development lead time and optimizing product specifications to meet local requirements”. The M8 Series appears to be a product of this collaboration.
Kubota is focusing on large and medium sized businesses in the agricultural space with the M8 Series release. Specifically, the new M8 Series will target growing opportunities in commercial hay and foraging, mid-sized row crop farming, and material/utility handling. The company hopes their M8 line will compliment “other areas of its businesses and affiliate supply chains,” indicating that the launch will connect with Kubota’s larger business strategy in more ways than one.
The M8 Series line will launch with impressive specs such as 200 horsepower, 148 cubic feet of cab space and advanced operator control options. Kubota promises an “office with a view” build philosophy, meaning that M8 tractors will come with various seat and comfort configurations designed to facilitate longer, more productive shifts. In addition, M8 Series tractors have advanced features like automatic steering and prescription mapping for precision farming.
As a premium feature, M8 Series owners can expect a high-quality K-Monitor inside the cabin, which functions as a digital control center for the tractor. From the monitor, operators will have the ability to adjust hydraulics, power take-off, and transmission settings. The K-Monitor can be upgraded to a Pro version which increases its size from 7” to 12”.
For more information or an in-person glimpse at the new equipment, interested buyers can look forward to upcoming Farm Shows like Farm Progress and Husker Harvest where the M8 Series will make an appearance before arriving at Kubota dealerships next year.
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