The first in the IronPlanet^® Webinar Series 'eBay to Excavators – Planning for Profit in the Digital Age' was a resounding success - thank you to all who joined us! If you missed it don't worry, you can access the webinar through our YouTube channel below. 

In this edition IronPlanet CMO and former eBay Marketing VP Matt Ackley, along with IronPlanet VP of Seller Marketing Michelle O’Brien, discussed evolving digital processes for marketing and selling in the fast-paced digital age.

Designed for sellers of used heavy equipment, machinery, trucks and other rolling stock this webinar helps you:

• Gain insights into the new IronPlanet platforms available when considering disposition options.

• Insight from former eBay Marketing VP Matt Ackley about how digital marketing and data driven analytics is moulding the future of equipment disposition globally.

• A first view and understanding of IronPlanet's new Make Offer format 

Over 300 Humvees available to the public, including the USMC Model M1123 

GovPlanet to feature additional government surplus equipment and IronPlanet to hold equipment and trucks sales in end-of-year online events

IronPlanet Breaks Record for Used Heavy Equipment Inspections, With More Than 100,000 Items Inspected in 2016

IronPlanet announced that it has conducted a record-breaking number of annual inspections in 2016.

IronPlanet, a leading online marketplace for selling and buying used equipment and other durable assets, today announced that it has conducted a record-breaking number of annual inspections in 2016, with more than 100,000 pieces of equipment evaluated and certified by its professional inspectors, which is more inspections than the company has ever conducted to-date.

IronPlanet’s IronClad Assurance^® equipment condition certification ensures buyers receive the equipment they expect

IronPlanet^®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced that it has conducted a record-breaking number of annual inspections in 2016, with over 100,000 pieces of equipment evaluated and certified by its professional inspectors, which is more inspections than the company has ever conducted to-date.

The cornerstone of IronPlanet’s industry leading inspection process is its unique IronClad Assurance equipment condition certification. This unmatched process lets buyers know that one of the company's inspectors has personally visited the item, taken pictures and conducted a comprehensive inspection of key systems and components. What the buyer sees in the inspection report is what they get when they receive the equipment. IronClad Assurance allows buyers to purchase with confidence knowing that the items have been given a full and detailed inspection by an industry expert. IronPlanet's team of over 250 professional inspectors average more than 20 years of equipment experience and follow a standardized, reliable and consistent method of evaluation.

Given the fact that IronPlanet headquarters are in snow-deprived northern California, it's no surprise we get giddy as six-year-olds when we see videos like this:

or this:

Webinar offers look at how online platform can boost used sales

Online used equipment marketplace IronPlanet is offering a webinar on how technology can help fleets get the most out of their used equipment sales. The webinar, "eBay to Excavators — Planning for Profit in the Digital Age," happens Weds., Dec. 14 at 10:00 a.m. PST / 1:00 p.m. EST.

IronPlanet Chief Marketing Officer Matt Ackley and VP of Seller Marketing Michelle O'Brien will discuss "evolving digital processes for marketing and selling in the fast-paced digital age," the company says. 

The end of the year is shaping up to be pretty busy for the heavy equipment industry.  At IronPlanet, we have a large number of sales scheduled for December combined with a large amount of inventory in our two new formats - Make Offer and Truck Locator. It takes more than humans to create an efficient marketplace for this inventory.   This is where machine learning comes in.

You may be familiar with the term and you are certainly familiar with the results.  Machine learning drives everything from the results you see for a Google search, to the prices you get on Uber, to the news that appears in your Facebook feed.  In my last post, I talked about using IronPlanet’s data to build a more efficient marketplace.  Well, in the past couple of months we have begun to implement machine learning approaches to bring these data capabilities to life in order to predict and impact pricing and sales outcomes.

IronPlanet's on-site event will take place on Dec. 7 at Portland Meadows.

IronPlanet, an online marketplace for selling and buying used equipment and other durable assets, comes to the Pacific Northwest with its first Cat Auction Services Unreserved Public Auction in Portland, Ore.

The onsite event taking place on Dec. 7 at Portland Meadows, features nearly 500 items from sellers including: Western States Equipment Co., Peterson Cat and Peterson Equipment Dealers. Those who cannot make the onsite auction in person can still bid on the equipment of their choice with IronPlanet LiveStream, the next generation in online bidding for live, onsite auctions. Additional details on this onsite event are available here.