23 Auctions in 30 Days with Bidders from 84 Countries, Nearly 10,000 Items Sold
PLEASANTON, Calif. – IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced record-breaking results from its month-long September to remember auction events. Combining both online and on-site auctions, the company sold 9,890 items for more than $99 million in GMV (Gross Merchandise Volume), during 23 auctions in September.
Topics: Press Releases, Auctions, Events, Data
My name is Matt Ackley and I am the new CMO at IronPlanet. I have been in the role for about three months now and the experience has been amazing. As someone who has 12 years of online auctions on their resume (eight of them at eBay) and another couple of years at Google, it’s great to see online technology really start to have an impact on the heavy equipment industry. In these roles, I had the wonderful opportunity to help pioneer the use of data on both the seller side and buyer side of an online marketplace. Whether it was helping sellers with auction strategy or driving demand to the various eBay categories, data proved to be the lifeblood of our day to day work. This only accelerated during my time at Google.
At IronPlanet, we are incredibly excited to drive this transformation in the heavy equipment industry. It’s why I joined. This is the first in a series of posts, where I hope to update you on how we are using data to build a more efficient marketplace - a global marketplace that enables buyers to get the equipment they need and sellers to realize the most optimal price for that equipment.
