As fleet service superintendent of Madison, Wisconsin, Bill Vanden Brook is in charge of managing a wide range of equipment, from off-road machines to light-duty trucks. His role includes selling unused or underutilized equipment as well as machines nearing their end of life. The city disposes of about 100 vehicles per year, so Vanden Brook needs a reliable and efficient solution for getting this equipment into buyers’ hands.
For the past eight years, Vanden Brook has sold the city’s heavy equipment through IronPlanet, the leading online marketplace for buying and selling used equipment. He usually sells about 10 items per year with IronPlanet, including dozers, loaders, fire trucks and a variety of other items.