PLEASANTON, Calif. and EAGAN, Minn. – Jan. 20, 2015 – IronPlanet, the leading online marketplace for buying and selling used heavy equipment and trucks, and Associated Auction Services LLC, an alliance of Caterpillar and several of its independent Cat® dealers, that operates under the name of Cat Auction Services (“Cat Auction Services”) will hold a live unreserved public auction in Kissimmee, Fla., Feb. 11-13 with more than 1,000 items up for bid. All of the equipment will be backed by IronPlanet’s IronClad Assurance® buyer protection program.
“We are very excited about working with Cat Auction Services to combine the best of two industry leaders for this joint auction event in Florida,” said Gregory J. Owens, IronPlanet Chairman and CEO. “We’ll have a large and diverse selection of late model equipment from OEMs, Caterpillar dealers, rental companies and large contractors. All of the equipment will be backed by our exclusive IronClad Assurance, so buyers onsite in Kissimmee can bid with confidence as can our more than one million registered users online from around the world.”