PLEASANTON, Calif. – June 10, 2014 – IronPlanet®, the leading online marketplace for buying and selling used heavy equipment, today announced a licensing agreement with BiddingAce, a new online marketplace for general aviation aircraft. Under the agreement, BiddingAce uses IronPlanet technology to power its e-commerce marketplace.

“IronPlanet is excited to extend our best-of-breed online marketplace model to new industries,” said Greg Owens, CEO, IronPlanet. “The IronPlanet platform is ideally suited for industry-specific marketplaces such as general aviation, and with the combination of BiddingAce expertise, it will provide an important service to aviation enthusiasts worldwide.”

IronPlanet®, the leading online marketplace for buying and selling used heavy equipment, today launched allEquip.com, an online, “buy now” marketplace of used construction equipment for sale at competitive prices.

“IronPlanet’s allEquip offers online buyers the convenience of a ‘buy now’ marketplace for the ready-to-work equipment they need now,” said Greg Owens, CEO, IronPlanet. “With a wide selection of equipment, buyers can purchase equipment online today and every day at competitive prices with confidence knowing the equipment was inspected and guaranteed. We are committed to making the buying and selling of equipment faster and easier. The allEquip ‘buy now’ marketplace gives sellers another option to sell their equipment in addition to IronPlanet’s auctions - both having access to IronPlanet’s global buyer base of over one million potential buyers."