PLEASANTON, Calif. and EAGAN, Minn. – Feb. 27, 2015 – IronPlanet, the leading online marketplace for buying and selling used heavy equipment and trucks, and Cat Auction Services, an alliance of Caterpillar and several of its independent Cat® dealers, sold 1,430 items for $48.1 million in gross merchandise value at its live unreserved public auction in Kissimmee, Fla., which took place Feb. 11-13.
“I am extremely pleased with the first IronPlanet and Cat Auction Services joint auction. The support that we received from the Caterpillar dealers as well as our other OEM, rental company, contractor, and industrial customers provided the best line up of equipment in Florida this February,” said Gregory J. Owens, IronPlanet Chairman and CEO. “The live auction format incombination with our 1.3 million registered online buyers generated strong demand. This event is a great example of using technology to transform the business of buying and selling used heavy equipment.”
