PLEASANTON, Calif. (June 27, 2013) – IronPlanet®, the online marketplace for buying and selling used heavy equipment, today announced it has partnered with GraysOnline, Australia’s leading online retail and auction company, to facilitate sales of excess construction and mining equipment from Australia.
With international interest outpacing regional demand, at the moment, the partnership will enable Australian sellers to more easily find buyers for their excess inventory.
“Although the mining sector in Australia has slowed, there are still pockets of global demand," said Matt Bousky, Vice President of Global Mining, IronPlanet. “Through this partnership, GraysOnline/IronPlanet will offer sellers a worldwide marketplace to reach buyers both in Australia and around the world.”
Since pioneering online equipment auctions over a decade ago, IronPlanet has built an audience of nearly 1 million members and has sold over $3 billion of used equipment to online buyers representing nearly every country on the planet. Its weekly auctions offer a selection of construction, mining and agriculture equipment as well as cranes and trucks.
IronPlanet buyers can bid on items conveniently from their home, office or on the road using their PC, tablet or mobile phone. IronPlanet also offers guaranteed inspection reports backed by exclusive IronClad Assurance®, allowing buyers to bid with a high degree of confidence. Dedicated, hands-on customer care agents help buyers through the process from start to finish.
“In the current environment, accessing a global buyer base is essential to help our sellers move mobile mining and earthmoving machinery out of Australia and revenue into the hands of owners,” said Adam Scharer, Director of Industrial for GraysOnline. “Traveling around the country we saw, first hand, the increased amounts of machinery “parked-up” in yards. We realized that we needed a better solution than a traditional auction or tender campaign to help our clients sell their equipment. We’re thrilled to complement our national marketing expertise with a strong global partner. The strategic alliance allows companies to sell their assets into the strongest markets internationally.”
For more information about IronPlanet, visit www.ironplanet.com.
About IronPlanet
IronPlanet is a leading online marketplace for used heavy equipment. Our sellers achieve more profitable sales through low transaction costs and better price realization through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.
About GraysOnline
GraysOnline is Australia’s leading commercial and industrial auction company, offering a huge range of consumer, industrial and commercial goods, direct from manufacturers and distributors. With a heritage spanning nearly 100 years, GraysOnline have been pioneers in creating the most efficient way for buyers and sellers to connect – from their traditional auction heritage to the first online auctions in 2000. Today GraysOnline employs more than 350 people throughout Australia & New Zealand in a network of state-of-the-art warehouses, distribution centres and offices, a customer service centre, and are experts across key industrial assets categories. GraysOnline sell more than 120,000 items every month to both consumers and businesses.
