IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced that Matt Ackley has been named senior vice president and chief marketing officer. Ackley comes to IronPlanet with 25 years of successful technology marketing experience with companies that include eBay, Google, Marin Software and FairMarket.
“Matt was an early innovator in online marketplace technology with extensive experience leading e-commerce brands and we are excited that he’s joining IronPlanet,” said Gregory J. Owens, IronPlanet chairman and CEO. “We look forward to leveraging his leadership and technical, data-driven perspective to continue growing our brands and adding more buyers to our more than 1.5 million registered users from around the world.”
An engineer by training, Ackley has led development and marketing organizations for major brands, such as eBay and Google, known disrupters of traditional industries. IronPlanet was founded in 1999 as an alternative to the high-cost, onsite traditional auction channels for used heavy equipment and has been a leader and innovator in that market, continually adding product and equipment categories. Ackley’s experience in product and industry marketing, along with his strategic vision in developing alternative revenue streams, will be assets as IronPlanet continues to grow and further add to its offerings.